238: AI-Driven Drug Pricing Strategy and Gross-to-Net Optimization
AI-Driven Drug Pricing Strategy and Gross-to-Net Optimization In this episode of Center of Excellence – Pharma 4.0, we explore how artificial intelligence is revolutionizing one of the most complex and financially critical areas in the pharmaceutical industry: drug pricing strategy and Gross-to-Net (GTN) optimization. The discussion begins by unpacking the intricate structure of the GTN […]